With apologies to the fine technology blog by Chicagogeek, much of this article is from his original and has been copied here for our readers. It would have been “reblogged” using the built-in features of WordPress but unfortunately the feature does not make it easy to include work from another blog into an article.
As many of our readers will know – in fact it has been rather difficult to avoid noticing with all the advertising thatApple has graced us with – we have recently seen the release of a new version of the Apple iPad. This is variously called the iPad 3, though that is not its official name, or the “new” iPad, though that is also not its official name or even the iPad Retina Display – which does seem to be as near as anything to an “official” name.
Of course, pretty much everyone is calling it the iPad 3 and will carry on calling it that whatever Apple might say about it.
So, what do we get in this new, super-uper, version of the world’s most eagerly awaited tablet? Well that, as they say, is the rub – what you get dpends on where you live although you would never think so to judge from the Apple advertising!
It has a “Retina Display” screen with a resolution of 2.048 by 1,536 pixels at 264 pixels per inch (ppi) which means it is not only a hell of a lot “better” than the iPad 2 but also a lot better than anything else anyone is likely to bother using. Just as a test, go and ask everyone you know who has a desktop PC and its a pretty fair bet most of them may not even know the PC screen will normally be able to use this sort of resolution – much less atually have it set up to use it! So why, exactly, do we need it for a tablet we can carry around with us? Answers on a postcard please….
It has a 5 megapixel camera, but so what? My mobile phone is three years old and has a better camera than that so its a prety fair bet that anyone who is thinking about an iPad will already have a phone with a better camera than the iPad offers. It doesn’t even have a size advantage over the iPad 2 and yet is actually heavier though only by a few grams. Even the battery life is no improvement on the older iPad.
With all of this you, like ourselves, may be wondering why anyone would want to buy this rather pointless “update” to the iPad. There are even suggestions reported that the older accessories for iPads will not work with this new version!
In fact the “improvements” are all on the connectivity and it is right here where the real problems begin. Unlike older versions, the “new” iPad works with 4G mobile networks – or so the product claims. The problem is that that claim simply is not true.
Already, in Australia, the courts are active because it will not work with Australian 4G networks. In the UK we have he same problem – in the case of the UK because the iPad is built to work with 4G LTE signals at 700 MHz and 2100 MHz while in Britian the 4G network will work on 900 MHz (not 700) and 1800 MHz (not 2100). Put simply – despite the advertising – the new iPad is completely incompatible with the British 4G network. And that is before the British 4G network is even built!
It really is one of those situations where you have to wonder if the stories are true – but they really are and you can check them out for yourself using the link to Apple’s own page about the new iPad in the UK. It seems that Britian and Australia are most definately not “Made for iPad.”
Changed Times is not the only technology blog to spot these problems as the fine article from Chicagogeek below shows. Take a read and see what others have to say – don’t just rely on us.
Yesterday, we noted that Australian regulators are targeting Apple over its “misleading” marketing of the new iPad as a “4G” device in the country despite the fact that the device is incompatible with LTE networks being rolled out there. In response, Apple has offered refunds to customers who feel they were misled by the marketing.
Concerns over the 4G marketing are now getting the attention of regulators in several European countries as well, with The Wall Street Journal noting that the Swedish Consumer Agency is also considering launching an investigation into the matter.
Marek Andersson, a lawyer at the authority whose task is to safeguard consumer interests in Sweden, said the consumer agency has received several complaints from consumers over marketing which touts the new iPad as having 4G connectivity. […]“One may rightfully ask if the marketing of the new iPad is misleading,” Mr. Andersson said. While iPad is equipped with 4G connectivity, it will only work in the U.S. and Canada.
“The question is whether this information is clear enough in Apple’s marketing,” he added.
“We are aware of the news from Australia regarding the iPad 4G marketing claim,” an ASA spokeswoman told us. “Without going through due process we can’t say whether the (UK) ad is likely to be problematic. If anyone has concerns about the iPad ad then they can lodge a complaint with us and we will establish whether or not there is a problem under the Code.”
The UK has strict regulation of advertising claims, and Apple’s marketing has been the subject of several decisions from the ASA. In 2008, the agency banned an iPhone ad over misleading claims, while a more recent decision regarding claims of the world’s thinnest smartphone came down in Apple’s favor. The ASA also ruled in Apple’s favor last month in a dispute over advertising for Siri on the iPhone 4S.
- Official Complaints Over ‘4G’ Marketing of New iPad Taking Hold in Europe (macrumors.com)
- Apple will refund ‘misled’ Australian iPad 3 customers (zdnet.com)
- Apple offers 4G iPad refunds over Australian LTE confusion (slashgear.com)
- 4G iPad complaints snowball: Sweden and UK weigh response (slashgear.com)
- Apple to be sued over misleading iPad advert (pocket-lint.com)
- Sweden May Investigate Apple iPad Marketing (blogs.wsj.com)
- Australian Regulators Throwing a Wobbly Over 4G iPad Branding (allthingsd.com)
- Australia vs. Apple: iPad 3 faces sales ban (zdnet.com)